Software optimizes complex business processes and facilitates work and daily life. Users who buy such tools expect to have perfectly understandable, clear and easy to use a product, so if a company wants to meet these expectations of potential customers and ensure that there is a demand for their software in the international market they must include localization in the software creation process.
This means that the software creation and selling process cannot be simply limited to translation of texts and instructions into another language, it must also take into account how the foreign target market differs in terms of culture, traditions and consumption habits. Otherwise even useful software may not be successful in attracting the attention of potential customers.