The acronym SEO stands for search engine optimisation. It is the optimisation or adaptation of a website for search engines.
Search engines are constantly setting and changing search rules. Each of them uses and regularly updates its ranking algorithms, which are made up of many factors. Although the formulas are kept secret, experts know which factors are most important. By affecting them, we can improve the position of key queries in search results.
User behaviour, user-friendliness, website loading speed, user-friendly material and content – all this will help improve your search engine rankings.
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