In the last few years more than half a million mobile apps have been created worldwide, users have downloaded them more than 10 billion times.
It is likely that these numbers will grow in the future, so now is a good time for businesses to make use of this smart technology market to attract new customers and solidify the loyalty of existing customers.
However, irrespective of the purpose and goal of the app, all the visual and written information in it plays a communication role – users of different cultures, traditions and habits may understand it differently, posing the risk that your message might be misunderstood or incorrectly interpreted. Mobile apps localization solves this problem and helps to reach the target market and potential customers.